Fully Integrated Campaign(Spec Piece)
AdSchool’s Copywriting Course - Bose Noise Cancelling Headphones 700
The Brief
This was a creative brief from the AdSchool Copywriting course. The task: build a fully integrated campaign for the Bose Noise Cancelling Headphones 700, across OOH, print, and radio.
The final result targeted professionals in open-plan offices who are constantly distracted by background noise, constant chatter, and that one guy who won’t use a meeting room.
We weren’t just selling a features list, we were selling focus in a busy and cluttered office space.
the idea had to be a single, powerful idea that could flex across print, OOH, and radio, and speak directly to a single truth.
My Involvement
I developed the campaign concept and wrote every piece of copy from scratch, tight headlines, radio scripting, long-form print and all. The idea was simple:
You can’t do your best thinking when you’re stuck hearing everyone else.
Each medium played a different role.
OOH was all punchline, short, witty hits like “Hear your thoughts, not Bob’s bad jokes.”
Print expanded the concept, building a relatable story about the chaos of open offices and how Bose cuts through it.
Radio took the sensory overload route, layers of sound building up before cutting clean into silence, followed by a calm voice delivering the product promise.
Every line was shaped by real office noise and real pain points. The product just happens to be the perfect fix.
Creative Approach
Tone mattered. It had to sound like it came from someone who’s lived through every Slack ping and keyboard smash, not a tech brand talking specs. The voice is relatable, a little playful, and always to the point.
This wasn’t about listing features. It was about giving people their mental space back. Creating a personal bubble of peace, without leaving their seat. Every element of the campaign reinforces that contrast between the outside noise and the inner calm Bose delivers.
