META Ads Copy
Pharmacist Nutrition
The Brief
Pharmacist Nutrition was ready to scale it products, but first, it needed a campaign that cut through the noise in a crowded wellness market.
The goal was to build trust with a skeptical audience, position their 10X Mushroom Blend as the go-to solution for stress, burnout, and sleep issues and create messaging that turned attention into action. Not just build awareness. Not just make noise. But write copy that moved a skeptical, burnt-out audience from “maybe” to “add to cart.”
They weren’t just launching ads but trying to define their key audience. They were going after high-achieving, health-conscious buyers who'd seen it all and weren’t going to fall for just another “miracle” supplement.
With a limited budget They needed a direct-response campaign built for performance and not brand awareness.
My Involvement
I was brought in to help craft the entire copy strategy for the campaign from angles and messaging to the actual ad copy and content hierarchy. This included:
Deep research into buyer personas, pain points, decision-making psychology, and objections
Strategic copy across short-form, long-form, and native-style ads, including headlines, CTAs, and benefit stacks
Tone alignment to match the brand’s clinical credibility without losing its emotional edge
Conversion-focused writing that was direct, clear, and structured around real customer skepticism
We created a target buyer profile, and followed their buyers journey: from feeling burnt out and doubtful, to feeling seen, informed, and ready to try something that actually works.
Creative Approach
This was pure direct copywriting. Built to sell, not just tell.
This campaign wasn’t about hype. It was about empathy + evidence with an aim to convert.
The tone was conversational but sharp, like a friend who gets it and has receipts. Every line was crafted to earn trust fast:
Proof > Hype
Benefits > Buzzwords
Real talk > Wellness clichés
From that core, we built everything: ad copy, benefit stacks, comparison tables, and native-style storytelling that turned Reishi, Lion’s Mane, and Cordyceps into relatable, desirable solutions.
