Furkan E.
AVAILABLE TO WORK
COPYWRITER & DIGITAL MARKETER
I’m Furks, a Melbourne based copywriter, marketer and firm believer that the right words can open doors.
My journey started in marketing, but it was always the words that had me hooked. Whether I’m crafting a brand’s voice, solving creative puzzles, or fueling ideas with a good cup of coffee, I’m driven by connections between people, brands, and stories that matter.
Throw in a love for community, a knack for problem-solving, a sharpened craft from years of experience and the AdSchool’s Copywriting Course, you’ve got someone who’s all about making words work.
If you’re after bland... you’ve taken a wrong turn.
If you want writing that connects, converts, and sounds unapologetically you, let’s talk.
My Work
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My Work *
VISION, MISSION & VALUES - ILIM COLLEGE
I worked with Ilim College’s leadership team to rewrite their Vision, Mission, and Values. The goal was simple: reflect who they are today, and the school’s direction and approach. It involved understanding the school’s culture, stakeholders’ interest, community expectations, and future direction, then turning those insights into clear, meaningful statements everyone could stand behind.
This project focused on updating Ilim College’s website content to better communicate with parents, students, and staff. I rewrote key pages and blog posts to simplify the messaging, align it with the school’s refreshed brand, and improve user experience. It was about making information accessible, engaging, and aligned with the community’s needs.
WEBSITE COPY - ILIM COLLEGE
WEBSITE COPY - CENTROBUILT(WIP)
Centrobuilt needed website copy that clearly explained their construction services without overcomplicating things. I developed straightforward, professional content that highlighted their expertise and made it easy for potential clients to understand what they offer and how to get in touch.
CORPORATE BROCHURES - CENTROBUILT
For Centrobuilt’s corporate brochures, I created concise, structured content that outlined their services and company values. The aim was to give clients a clear snapshot of who they are and what they do. Something professional they could hand over in meetings, include in proposals or give to prospective buyers.
META ADS COPY - PHARMACIST NUTRITION
I wrote a series of Meta ads for Pharmacist Nutrition, focusing on clear, benefit-driven messaging tailored to a health-conscious audience. The challenge was to communicate value quickly and effectively within tight character limits, helping drive traffic and engagement.
AD COPY - BOSE HEADPHONES(SPEC PIECE)
As part of the AdSchool Copywriting Course, I created a spec ad for BOSE headphones. The brief focused on highlighting a key product benefit, noise cancellation within an office environment, using minimal, impactful copy. This project was about distilling a message down to its core and making every word earn its place, all while aligning with BOSE’s premium brand voice.
OTHER PROJECT & ACHIEVEMENTS:
Ilim College Brand Story Video (35 Years of Ilim) (TBP)
AdSchool - Copywriting Course (2024)
SEMRUSH - SEO Fundamentals Course (2024)
RMIT Online - Digital Marketing Strategy (2022)
50 Years of Turks in Australia Documentary 2018 - TRT WORLD (National Broadcast)
